ReferenceUSA Webinars

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With your PPL card you can access ReferenceUSA at the Library or from home! Using this resource you can look up directory information on businesses or residences across the country.  Narrow a search by criteria such as number of employees and sales.  To access this robust business tool visit PPL’s Business Research page and click on ‘online tools.’

The folks at ReferenceUSA have kindly put together the following series of free webinars!

To register for any of the session dates, follow the link, select a time zone and complete form; 
you will then receive meeting coordinates and confirmation 

ReferenceUSA Search Essentials
Fridays (January, February, March) Time: 12:00 PM  (1 hour)

Designed for anyone new to ReferenceUSA, this hour-long session will cover all the basics of getting started with ReferenceUSA. They will cover the Four Essentials anyone will want to know in order to be successful using the resource.
This is also a great opportunity for current users to learn some new tips, tricks and techniques.

REGISTER: ReferenceUSA Search Essentials

 

Uncovering the Hidden Job Market: Career Search Strategies using ReferenceUSA
Wednesdays (January, February, March) Time: 3:00 PM (1 Hour)

Attendees will learn how to use ReferenceUSA as part of their Career Searching Strategy. Included will be information on the importance of having accurate information for applications and resumes, creating engaging cover letters, assembling a network of references and referrers, finding key persons at a business to act as mentors, building datasets of potential employers based on skill set, work history and preferences as well as how to prepare for interviews and interactions through thorough research.

REGISTER : Uncover the Hidden Job Market

 

Start, Manage & Grow! Your Business using ReferenceUSA 

Mondays (January, February, March) Time: 3:00 PM  (1 Hour)

Entrepreneurs and business owners will learn how to use ReferenceUSA to find the mission critical information necessary to start, manage and grow a business.

Topics include:

• name Search for Business
• locate hard to find vendors, both locally and nationally
• locate subject manager experts and professional services
• find investors, venture capitalists and angels
• network with other businesses in your area or in your industry
• develop relationships with related business for co-branding opportunities
• understand community demographics
• survey locations for expansion
• conduct competitive analysis
• plan delivery routes and service areas
• source new employees
REGISTER: Start, Manage & Grow! Your Business using ReferenceUSA

 

 ReferenceUSA Consumer & Lifestyle Data
Tuesdays (January, February, March)  3:00 PM  (1 hour)

Ever wonder how marketers and advertisers ‘target’ specific messages to you? Find out how you access the same type of data for your neighborhood or city.

Anyone who is interested in understanding the purchase preferences of a community will find this data both interesting and informative.

Learn how to navigate this section of ReferenceUSA and then apply the data to your needs.

REGISTER: ReferenceUSA Consumer & Lifestyle Data

 

ReferenceUSA Big Data
Tuesdays (January, February, March)  3:00 PM (1 hour)

Data Visualization is the next BIG thing in data. Going beyond static lists of information,  ReferenceUSA can help you ‘visualize’ data elements on a map.

Great for understanding how locations relate to each other or seeing densities within a specific  area, the ReferenceUSA mapping tools give you a new and powerful way to better understand  the landscape.

Learn how to build a map to display results and how to manipulate the mapping tools to your advantage.

REGISTER: ReferenceUSA Big Data

 

ReferenceUSA Historical Data
Tuesdays (January, February, March)  Time: 3:00 PM (1 hour)

One of the essential requirements for planning for the future is to understand the past.

ReferenceUSA has been compiling Business and Consumer data for many years and this data  has been available in file format for advanced research projects.

In response to the increased interest in accessing historical business information, ReferenceUSA  has developed an innovative online tool for librarians, research professionals and library patrons  to connect to powerful information that presents a vivid picture of what the business landscape  looked like in a given area at a given point in time.

REGISTER: ReferenceUSA Historical Data

For more information or for help using ReferenceUSA contact:

Sonya Durney, Business & Government Team Leader   durney@portland.lib.me.us

posted: , by Sonya Durney
tags: Adults | Business | Careers & Jobs
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