Welcome to the new PPL website. We like to think of it as a Virtual Branch!
It used to be that websites were just layers of pages under a header of some sort that over time became more and more dense. For an information organization like the library, the more pages meant the better the site. What has become much clearer for PPL over the last 18 months is that the website is our virtual branch — complete with its own unique opportunities and challenges, like a physical library location. It is also a unique opportunity to create a way to recognize our users as being many kinds of people and needing to be served in many different ways.
We hope that this new online library environment and experience is exciting and productive for you and just maybe you’ll find what you seek and be exposed to the unexpected!
Sign up for these free webinars that will help you get the most out of ReferenceUSA! Attendees will need an internet connection and a phone line to participate.
Search Essentials: the basics of ReferenceUSA
Day/Date: Fridays (August, September)
Time: 12:00 pm (1 hour)
Designed for the patron new to using our database, this hour-long session will cover all the basics of getting started with ReferenceUSA. The training will cover the Four Essentials anyone, particularly anyone new to ReferenceUSA, would want to know in order to be successful using the resource. This is also a great opportunity for current users to learn some new tips, tricks and techniques.
Attendees will learn how to use ReferenceUSA as part of their Career Searching Strategy. Included will be information on the importance of having accurate information for applications and resumes, creating engaging cover letters, assembling a network of references and referrers, finding key persons at a business to act as mentors, building datasets of potential employers based on skill set, work history and preferences as well as how to prepare for interviews and interactions through thorough research.
Start, Manage, Grow! Your Business using ReferenceUSA
Day/Date: Mondays (August, September)
Time: 4:00 pm (1 Hour)
Entrepreneurs and business owners will learn how to use ReferenceUSA to find the mission critical information necessary to start, manage and grow a business.
• name Search for Business
• locate hard to find vendors, both locally and nationally
• locate subject manager experts and professional services
• find investors, venture capitalists and angels
• network with other businesses in your area or in your industry
• develop relationships with related business for co-branding opportunities
• understand community demographics
• survey locations for expansion
• conduct competitive analysis
• plan delivery routes and service areas
• source new employees
ReferenceUSA Consumer & Lifestyle Data
Day/Date: Alternating Tuesdays
Time: 3:00 pm (1 hour)
Ever wonder how marketers and advertisers ‘target’ specific messages to you? Find out how you access the same type of data for your neighborhood or city.
Anyone who is interested in understanding the purchase preferences of a community will find this data both interesting and informative.
Learn how to navigate this section of ReferenceUSA and then apply the data to your needs.
ReferenceUSA Mapping & Data Visualization
Day/Date: Alternating Tuesdays
Time: 3:00pm (1 hour)
Data Visualization is the next BIG thing in data. Going beyond static lists of information, ReferenceUSA can help you ‘visualize’ data elements on a map.
Great for understanding how locations relate to each other or seeing densities within a specific area, the ReferenceUSA mapping tools give you a new and powerful way to better understand the landscape.
Learn how to build a map to display results and how to manipulate the mapping tools to your advantage.
Among the Library’s growing offerings via Digital Commons, you may now visit our new portal of regional postcards. The screen shot, below, also provides a link to the general page. By browsing, you may enjoy the display as a slide show or as a way to view single images. More are on the way. Stay tuned, and enjoy these colorful views of the Portland area!
Looking at this postcard, from circa 1910-1920, we can observe the familiar and the structures of yesteryear.
Postcards also inform us about the images visitors and locals chose to send out to faraway places, representing the sights of a city such as Portland.